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Kumar, Brajesh
- Exploring the Relative Worth of Attributes of Tea Garden Managers - A Study with Reference to South Assam
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Authors
Affiliations
1 Department of Commerce, School of Economics and Commerce, Assam University (A central university), Silchar, Cahar, Assam-788011, IN
1 Department of Commerce, School of Economics and Commerce, Assam University (A central university), Silchar, Cahar, Assam-788011, IN
Source
Jaipuria International Journal of Management Research, Vol 1, No 1 (2015), Pagination: 30-40Abstract
Identification of the traits required for a particular job may be such a matter over which there might be a difference of opinion among the people at the helm of affairs, be they academicians, researchers or working executives specially when it comes to fix up the relative importance i.e., which human trait/attribute/attitude, in what degree is more and which is less required to perform a particular job. The identification of the requisite traits and qualities in a particular employee may also be a cumbersome and delicate job as this may require the selection of the right method of performance appraisal or for that matter a mechanism with the help of which the needed traits are to be identified. A possibility of a difference in opinion cannot also be ruled out in this case and therefore unless an appropriate mechanism is identified for the purpose there may remain a possibility of wrong or incomplete evaluation of the qualities of an employee.
It is in view of the above stated that it was decided to probe into this matter i.e., the relative worth of various human traits and characteristics. Since every industry requires a different set of human traits and characteristics in its manpower, of course differing cadre-wise, the problem was decided to be probed with reference to just one industry i.e., Tea Industry of India keeping in mind the poor availability of the previous research done on this aspect of manpower management of this industry. As the dependence for the data collection had to be made on certain firm/unit/firms spread over some area, the tea producing units of south Assam were selected.
Keywords
Human Attributes, Tea Garden, Managers, South Assam, Human Traits.
- Factors Influencing Buying Behavior of Customers of Sports Items in Karimganj District of Assam
Abstract Views :370 |
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Authors
Affiliations
1 Department of Commerce, School of Economics and Commerce, Assam University, Silchar, Cahar, Assam, IN
1 Department of Commerce, School of Economics and Commerce, Assam University, Silchar, Cahar, Assam, IN
Source
Jaipuria International Journal of Management Research, Vol 2, No 2 (2016), Pagination: 49-59Abstract
Sports goods, we all know, do not fall under the category of necessary items for a large population, especially in a society which is a part of developing economy. Sellers of the commodities like sports goods, in the countries like India, are to manage on many fronts when it comes to increase the sale profitably. On the one hand they have to understand the changing needs and requirements of the existing customers of sports goods while partly they need to undertake all such measures which, if possible, can help in turning the non-customers into customers. In other words they have not only to concentrate to offer the brands of choice to the customers of sports goods on the conditions they want but also, through show casing, for example, lure the ones who till the other day were not interested in engaging themselves in sports activities. Promoting a brand, we know, is not that much a difficult task as promoting a product and that too for such items which are not considered necessary by a large section of the people in the society, specially the one which is in the stage of only a developing economy. Thus being able to sell such items which are not much in demand, as pointed out above, will certainly require a seller to be extra skillful. This paper dwells on the isses as mentioned above and covers factors and their relative importance in the area of sports marketing in emerging sports centres of India.Keywords
Buying Behavior, Sports Goods, Sports Activities, Product Promotion, Developing Economy.References
- Applebaum, William (1951) “Studying customer behaviour in Retail Stores”, The Journal of Marketing.Vol.16, No. 1, pp 172-178
- Bae, S & Miller, John(2009)“Consumer decision-making style for sports apparel: Gender comparisons between college consumers”, Journal of Research, vol. 4, No.1, pp40-45
- Buhler, AndreW & Nufer, G: (2006) “The nature of SportsMarketing”,in Reutlingen Working Papers on Marketing & Management, pp. 5-6 [http://www.esbbusinessschool.de/fileadmin/user_upload/Fakultaet_ESB/Forschung/Publikationen/Diskussionsbeitraege_zu_Marketing_Management/2011_4_Reutlinger_Diskussionsbeitrag.pdf.]
- Derakhshida, Hamed & Emadzadeh, M.K (2006) “Evaluating Youth’s buying behaviour regards sports shoes”, Interdisciplinary journal of contemporary Research in Business, vol-3, No. 10, pp.52-77.
- Dolles, H & Soderman, S(2005) “Globalization of sports- The case of professional football and its International Management Challenges”, Working Paper ,No.5/1,German Institute of Japanese Studies, Tokyo, Japan.pp.5-7.
- Fernandez, N.E, Correia, A.H, Abreu, A.M & Biscaia, R.( 2013.) “Relationship between sports commitment and sport consumer behaviour”, Vol-9, No. 4,qouted in Mukherjee, A, Goswami, R, Goyal, T.M. & Satija, D: “Sports Retailing in India: Opportunities, Constraints and way forward”, Indian Council for Research on International Economic relations, 2010, pp. 8-9, 53, 54.
- Tatt, K.E: “Factors influencing consumer buying behaviour of luxury branded goods”, in Research report in partial fulfillment of the requirements for the degree of Online Master of Business Administration UNIVERSITI SAINS MALAYSIA, 2010.pp.3-8.
- Whan Park, C, Marcinnis, J.D & Priester, J (2006) “Beyond Attitudes: Attachment and consumer behaviour”, Seoul journal of Business, vol-12, No. 2, pp. 3-36.
- Deriving Relative Worth of Parameters of Women Economic Empowerment:A Discourse Analysis
Abstract Views :337 |
PDF Views:1
Authors
Affiliations
1 Department of Commerce, Cachar College, Assam University, Silchar, Assam, IN
2 Department of Commerce, Assam University, Silchar, Assam, IN
1 Department of Commerce, Cachar College, Assam University, Silchar, Assam, IN
2 Department of Commerce, Assam University, Silchar, Assam, IN
Source
Jaipuria International Journal of Management Research, Vol 3, No 2 (2017), Pagination: 81-85Abstract
Women's Economic empowerment is one of the big problems in Indian economic system because overall development cannot be achieved unless and until women's have their equal rights and place in every sphere in the society. Women population comprises major segment in Indian population. Their development issue is the major concern for government and country as a whole. Government has to look after each and everything possible ways and means to change their present vulnerability with the help of different poverty eradication programme/rural development programme such as IRDP, NREP, JRY, NSAP etc. Women's Economic empowerment is one of the most important parameters of the overall empowerment which includes social, psychological and political aspects of empowerment. Indian government has taken many initiatives to remove the poverty and vulnerability for women by implementing many programme and schemes but all are in vein. One such programme i.e. SHG-Bank linkage programme is still functioning till today. This papers aims to understand if through this scheme economic empowerment of rural people is taking place or not.Keywords
Relative Worth, Economic Empowerment, SHG, and Discourse Analysis.References
- Alkire, S. (2007). Measuring Agency: Issues and Possibilities, Indian journal of Human Development, Vol.1, and No.1
- Acharya, M. & Bennett, L. (1983). Rural Women of Nepal: An Aggregate Analysis and Summary of 8 Village Studies, The Status of Women in Nepal II (9): Field Studies. Centre for Economic Development and Administration. Kathmandu, Tribhuvan University
- Anupama (2005). Self Help Group and Poverty Alleviation. Journal of IASSI quarterly, Vol-24
- Banerjee, T. (2009). Economic Impact of Self Help Groups- a case study. Journal of Rural Development 28 (4): pp. 451-467.
- Baruah, P. B. (2009). Self Help Group and Asset Creation: A Case Study of Deharkuchi Gaon Panchayat of Nalbari District, Assam. The Micro Finance Review, January-June, 1 (1), pp. 183-197.
- Batliwala, S. (1994). The Meaning of Women’s Empowerment: New Concepts from Action, pp. 127-138.
- Betata, C. H. (2006). What is Missing in Measure of Women’s Empowerment. Journal of Human Development and Capabilities,7 (2), pp. 221-241.
- Das, S. K. & Bhowal, A. (2013). Impact of Self Help Group on Members and Its Involvement in Social Issues: core vs. Peripheral Issues. Journal of IJBMI, 2(2), pp. 48-72.
- Eyben, K. & Cornwalls (2008). Conceptualizing empowerment and the implications for pro poor growth, a paper for the DAC Poverty Network.
- Gaonkar, R. R. (2001). Working and Impact of Self Help Groups in Goa. Indian Journal of Agricultural Economics 56(3), pp. 471-476.
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- Girija (1995). Group approach to empowerment of rural women-IFAD experience in Tamil Nadu State, BIRD, Lucknow, GOI,1991